After the success of last year edition, Bologna celebrates its "Pink Queen" - Mortadella (Baloney) Bologna IGP, with the second edition of MortadellaBò, organized by Consorzio Mortadella Bologna.
From Thursday 9 October to Sunday 12 October 2014, in Bologna city center a four-day event entirely dedicated to one of the most famous symbols of Bologna gastronomic tradition: stands for tastings and trade, cooking lessons, meetings, as well as games, performances and side events in restaurants, museums and shops.
Events address to different targets (adults, children, schools, professionals) and are mainly divided into three themed areas:
- Cultural and educational area, with laboratories, guided tastings, cooking lessons, presentations, exhibits, workshops
- Entertainment & Special Event, with initiatives both for adults and children
- Trade area, people can buy Mortadella proposed in many different ways and packages.